The loyal customers are few and they are usually far between. It is like they are only a small percentage of your total customer base. However, these loyal and devoted customers are pretty valuable to your photography business. Loyal customers want to share their positive experience with friends, family, and business associates. Not only they will promote your business, but they will also share their experience online on social media networks which will help you get a large amount of referrals. So, how to market to these loyal clients? All you need to do is take a good care of them. You need to offer your personal service and your individual attention.